01

Business Process Focus

We establish your WeChat channel after a thorough review of your business processes. WeChat holds many opportunities to update, optimise and streamline business processes – internally and externally, from your POS to your supply chain. A pure PR and social media approach therefore would leave many potentials untouched, lower your return on investing in your company’s WeChat channel, and limit your strategic options.

02

Organisational Perspective

We develop your WeChat channel with an holistic perspective on your organisation. WeChat is based on one-to-one communication, not one-to-many. It therefore gives you for example the opportunity to centrally digitalise your entire distribution network, but it requires human interaction to build it. Your existing organisation is of course a crucial supporting factor in this regard.

03

Localisation Matters

We develop a sustainable localisation strategy for your WeChat content. In the beginning there will be sufficient existing content from other markets, but also to meet the Chinese users’ expectations it later will be crucial to develop content specially from and for the Chinese market. Because in the end content always beets followers – and it will be professional content that makes your company’s WeChat channel sustainable and successful.

04

 B2B2C Communication

We enable you to communicate even technically sophisticated topics. In fact also due to WeChat there can hardly be found any traditional B2B-communication anymore in China’s business environment. Content needs to be digestible by any user, because anyone might get access to it and interact with is – not matter if expert or not. Furthermore even technical content needs to fulfil user expectations and follow the channel’s logic. 

05

O2O Thinking

We never consider your WeChat channel just as a digital channel, because it simply is not. WeChat is the backbone of any online-to-offline or offline-to online as well as social commerce activities, measures, campaigns or business models your company has or wants to launch in China – where O2O is becoming the new standard. It therefore is never wrong to start thinking from O2O potentials.

06

Marketing Integration

We support your team with integrating your WeChat channel into your marketing in a comprehensive way. WeChat has the potential to benefit and leverage your marketing efforts in many areas – digital and non-digital – and should be considered as integrated in the corporate design and identity of your company in China. This starts with your WeChat QR on presentations or packaging and might end with lucky draws at exhibitions.